When Apple Pay was first announced, it seemed like the perfect solution to set the mobile payments market on fire. Now, a new report from Ars Technica claims that’s indeed happening, and that competing platforms such as Google Wallet are reaping the benefits.
Google Wallet launched back in 2011, but it never really took off largely because it was only supported by Sprint at first, and wasn’t available on a huge range of handsets. It’s now much more widely available and, now that consumers are becoming more familiar with Apple Pay, they’re noticing that similar options already exist on Android. Ars Technica said it learned that the number of weekly transactions has already increased by 50 percent since Apple Pay launched, while its user base is also doubling each month.
Apple Pay is already building its own momentum, too, with more than 1 million activations in just 72 hours, but it’s still out of reach for folks who don’t own an iPhone 6 or iPhone 6 Plus. Google Wallet is more versatile, since it already works on plenty of Android phones and offers a similar contactless experience, provided it isn’t blocked by the carrier.
Together, the two platforms may help increase adoption among consumers, even if that wasn’t the end-goal imagined by Apple or Google.