It wasn’t very long ago that airlines offered a dozen or so pre-programmed radio stations you could shuffle through during your flight. Fast forward to 2014 and things have really changed. Starting today, Southwest Airlines is teaming up with Apple and Beats Music to offer the music streaming service on all Wi-Fi enabled planes.
Southwest Airlines will provide free access to hundreds of Beats Music-curated playlists across a large selection of music genres and artists, though the full on-demand service that allows you to search through millions of tracks and albums is not available for all. Travelers can also take advantage of Beats Music’s “The Sentence” feature, which lets you play music based on a set of scenarios you choose from. You might be “Flying Southwest Airlines” with your “wife” in the mood for “partying” to “trance music,” for example, though you can tweak those word choices to fit any scenario you please. The airline also commissioned a special playlist of live concerts, and gave one aircraft a Beats Music paint job complete with the iconic Beats headphones.
You’ll be able to access Beats Music on Southwest Airlines through your own iOS or Android device in conjunction with Southwest’s entertainment portal, which also works in most web browsers. The move may be a win-win for Apple and for travelers. Passengers get access to free tunes in the air, while Apple has the potential to lure in new subscribers to Beats Music.