The Apple Watch is officially set to launch sometime in “early 2015,” but a new leak claims to reveal what that actually means. An alleged internal message obtained by 9to5Mac states that the upcoming smartwatch won’t actually hit stores until spring 2015 after the Chinese New Year, which takes place this year on February 19.
The news comes in the form of a written transcript based on an internal video message from Angela Ahrendts, Apple’s head of retail and online stores. The leaked section seems to be a bit of a pep talk as Apple’s retail employees head into the busy holiday shopping season.
Based on the message above it sounds like the Apple Watch won’t launch immediately after Chinese New Year, though it should be the company’s next big hurdle following the holiday. It’s also worth noting that spring officially begins on March 20, which means we should expect it sometime after that. Either way, it could be a while before the smartwatch launches, and it almost definitely won’t be available in time for Valentine’s day.
Meanwhile, Apple may already be preparing its retail plans for the upcoming wearable device. According to 9to5Mac’s sources all retail employees will be trained to use the Apple Watch, and customers will be able to try on different sizes and bands in-store. It’s unclear exactly what the new setup will look like, but it could mark a huge change from the rows of secured devices we’re used to seeing at Apple Stores.
Hopefully we learn more about the Apple Watch between now and early spring.