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Guess the Phone: Proof That Not All Good Ideas Translate Into Success

by Brandon Russell | October 25, 2014October 25, 2014 12:02 pm PDT

Give credit to the company that made this device; it was interesting and well-built and proposed a fun idea to the mobile market. But did it really need to exist? We’ve seen a lot of gimmicky features introduced to mobile, but this device’s particular feature was among the more novel. This was proof that not that good ideas translate into a successful product. This definitely did not.

At one point, there was a pretty substantial list of phones that came with similar technology to the one you see above. Maybe companies thought it was futuristic and would catch on as a must-have feature. (Obviously that didn’t happen; or, maybe it will but in other markets where the technology makes sense.) Today, the mobile market couldn’t be further than from what this device hoped to achieve. Just ask one big-name company in particular about why that is.

One of the other main factors behind this device’s unsuccessful run was that it was exclusive to a single carrier. As we’ve learned, that’s never a good strategy, and really isn’t all that common among the bigger flagships today. There were a lot of variants of this device, but it was pretty hard to come by here in the U.S. What made this device unique aside from its display (which was just 960×540) was that it used two rear-facing cameras, which actually isn’t unheard of for this company. (Hint, hint.)

Looking at this device through a 2014 lens, I can admit that it’s still incredibly durable, and the main camera button feels pretty fantastic. Otherwise it’s a run-of-the-mill design from a point in the smartphone era when companies were really starting to formulate some cool ideas. This, unfortunately, was not one of them.

Last week’s Guess the Phone was the Nokia 6600.


Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...

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