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“Microsoft Lumia” Set to Replace Nokia Smartphone Branding

by Jacob Kleinman | October 21, 2014October 21, 2014 10:00 am PST


Last month we heard rumors that Microsoft could ditch the Nokia brand name in its quest to sell Windows smartphones later this year. Now The Verge says it can confirm the company will re-brand its mobile unit as Microsoft Lumia, starting with the social media accounts linked to Nokia France and spreading to other countries in the next few weeks.

The branding change also follows Microsoft’s plans to tweak the naming of Windows Phone to Windows 10 when the new platform launches sometime next year. Windows 10 is set to run across all devices from desktops to smartphones, though will differ in some fashion across the varying form factors.

The Nokia brand is still alive and kicking. The Finnish company exists even without its mobile division. Nokia recently announced plans for a version of HERE Maps with apps for Android and iOS. The company also released its own Android launcher over the summer, and says it plans to focus on network infrastructure as well.

We still don’t know when Microsoft will release the first phones with its new Microsoft Lumia branding, however. The latest devices announced during IFA in September – the Lumia 730, Lumia 735 and Lumia 830 – are all shipping now with the same Nokia Lumia branding as before.

The Verge

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...