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Twitter Buy Button Said to Launch Early Next Year

by Jacob Kleinman | October 20, 2014October 20, 2014 10:30 pm PDT

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Just last month Twitter started testing out a “Buy” button feature that will let consumers purchase products straight from the Twitter timeline. The company may be gearing up to officially jump into the e-commerce market in early 2015, according to a report from VentureBeat.

The “Buy” button currently works with just a few brands and only lets some users make purchases from a mobile device. It’s unclear if an official rollout will extend the service to desktop computers, though it seems unlikely since the majority of Twitter use already happens on smartphones and tablets. The social network hasn’t commented on the latest rumors.

Pushing into e-commerce is a smart move by Twitter. The company will presumably get a cut of each sale, and it should also help convince more brands to advertise on the social network.

VentureBeat

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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