Just last month Twitter started testing out a “Buy” button feature that will let consumers purchase products straight from the Twitter timeline. The company may be gearing up to officially jump into the e-commerce market in early 2015, according to a report from VentureBeat.
The “Buy” button currently works with just a few brands and only lets some users make purchases from a mobile device. It’s unclear if an official rollout will extend the service to desktop computers, though it seems unlikely since the majority of Twitter use already happens on smartphones and tablets. The social network hasn’t commented on the latest rumors.
Pushing into e-commerce is a smart move by Twitter. The company will presumably get a cut of each sale, and it should also help convince more brands to advertise on the social network.