Apple earnings are out, and the company is once again exceeding expectations. The company provided a breakdown of its product lineup and noted that its iPhone is still very popular among consumers. But the more important tidbit is just how popular the iPhone 6 and iPhone 6 Plus seem to be. The devices launched just over a month ago, and Apple CEO Tim Cook says demand is far exceeding supply. In fact, Cook said he has no idea when supply will match up, and refrained from even giving an estimate.
Apple has already said the first weekend of iPhone 6 and iPhone 6 Plus availability was its best ever. By the end of October, both new devices will be available in 69 countries and territories, which means that many more millions will have the opportunity to grab it this holiday season. Apple said the iPhone grew most across developed and emerging markets, with the company seeing big potential over in China, where iPhone 6 and iPhone 6 Plus demand is already reportedly high.
We still haven’t seen a specific breakdown of which large iPhone is selling better, though it seems as though the iPhone 6 Plus is definitely the harder device to find. Either way, Apple is experiencing immense demand, and it doesn’t seem like the company will get a handle on supply in the foreseeable future. That’s reflected in a lot of retail performance—at least across the U.S. Go to any Apple Store and you still might find a line of folks waiting for the iPhone 6 and iPhone 6 Plus. That certainly speaks volumes, and shows that even with record opening weekends, consumers are still going out to buy Apple’s new devices. It also means you may have a hard time scooping one up during the holidays, so act sooner than later.