Amazon is planning to open a physical store in New York later this year, but the company is already gearing up to launch a pair of pop-up shops in California this month. The e-commerce giant recently confirmed its plans to GeekWire.
Two stores, one in Sacramento and another in San Francisco, will exist as temporary establishments designed to capitalize on the holiday shopping season. The San Francisco shop will be located less than a block from a nearby Apple Store, inside the Westfield San Francisco Centre mall, while the exact location of a second Sacramento pop-up is unclear.
“We’re excited to open new pop-up kiosks in San Francisco and Sacramento in time for the holidays so that customers can try out our new devices,” Amazon told GeekWire. “The team is moving incredibly quickly – already this year we’ve launched Fire TV, Fire phone, new Fire tablets, new Kindle e-readers, and a bunch of new features and services. While customers can already see our products online and at retailers like Best Buy and Staples, we wanted to provide another option to try out our full line-up leading into the holidays.”
These pop-ups differ from the retail store that’s expected to open in New York City. The New York location will reportedly let customers exchange products they recently bought and as a place to pick up items they purchased online.