New Netflix subscribers who want access to 4K movies and TV shows on their Ultra HD television will have to pay more than those on a regular streaming plan, the company has confirmed. 4K content will only be available on the “family” plan going forward, which costs $11.99 a month.
A typical Netflix plan currently costs $8.99 a month, following a $1 increase earlier this year. Those who are already subscribed and accessing the limited collection of 4K content now available will be grandfathered into that plan, but new subscribers who want 4K will have to choose the family plan.
A Netflix spokesperson told Variety that the reason behind the change is that producing, acquiring, and distributing 4K content costs more than conventional HD content.
Netflix’s existing 4K lineup includes all 62 episodes of Breaking Bad, season two of House of Cards, the Moving Art nature documentary series, and both Ghostbusters movies. Right now, all can be enjoying on compatible TVs from Samsung, Sony, LG, and Vizio — so long as you have download speeds of at least 25Mbps.
To make the change a little bit more palatable, Netflix gives family plan users the ability to stream content on four separate devices simultaneously — as opposed to just two on a regular subscription. Variety reports that the change is already in affect, so those who want to get 4K content from now on will need to pay extra.