Apple has again secured the top spot in Interbrand’s Best Global Brands ranking for 2014. It’s the second time the Cupertino company has grabbed first place in two years, and its $118.9 billion valuation gives it a nice lead over second-placed Google priced at $107 billion.
Apple isn’t the only company who claimed the same ranking for the second consecutive year; in fact, the top six companies in 2014 are exactly the same as the top six from 2013. So with Apple in first and Google in second, Coca-Cola grabs third with an $81.5 billion valuation, IBM grabs fourth with a $72.2 billion valuation, Microsoft comes fifth with a $61.1 billion valuation, and General Electric remains in sixth with a $45.4 billion valuation.
Of those six companies, only two — IBM and General Electric — saw their value fall over the last 12 months by 8% and 3% respectively. Apple’s value saw the biggest increase at 21%, while Google’s rose 15% and both Coca-Cola’s and Microsoft’s rose 3%. Samsung, Apple’s biggest smartphone competitor in this list — at least in terms of hardware — took 7th place after its value rose 15% to $45.4 billion.
The rankings illustrate how today’s technology giants are easily beating out entertainment brands like Disney and MTV; car manufacturers like Toyota, Mercedes-Benz, and BMW; and luxury brands like Louis Vuitton, Cartier, and Prada. However, the biggest riser on the list this year was Facebook, which grabbed the 29th spot after its price rose an incredible 86% to $14.3 billion.
One of the biggest fallers, unfortunately for video game fans, was Nintendo. Its value fell 33% percent, leaving it in 100th place (last) with a $4.1 billion price tag.
To establish a brand’s valuation, Interbrand looks into key aspects like financial performance, its ability to influence consumer choice, and its ability to command a premium price. It’s easy to see why Apple tops the list, then; its financial performance is excellent, its products are incredibly successful, and yet it can still charge premium prices.
Which brand would be top of your list?