It’s been less than a month since Apple delivered iOS 8 to the public, and yet adoption rates have already slowed down significantly. 46% of users had upgraded by September 21, according to App Store data, but only 47% had upgraded two weeks later.
New iOS releases traditionally have excellent adoption rates; within just a few months of big updates like iOS 7, the vast majority of users who have supported devices have grabbed their free upgrade. Apple often boasts about this fact when taunting Google, whose Android adoption rates are notoriously slow due to all of the manufacturers involved.
But this year, it hasn’t quite been the same story. App Store data published by Apple shows that while users were keen to pick up iOS 8 during the first few days of its release, growth has since slowed to a somewhat embarrassing crawl. 46% of users had updated within the first three days, but only another 1% installed the software in the preceding ten days.
Strangely, “earlier” releases — iOS 6 and below — actually grew from 5% to 6% during the same period.
It’s unclear why iOS 8 adoption rates have slowed so dramatically, but one can only assume it has something to do with the bad press that surrounded Apple’s doomed iOS 8.0.1 update. The release killed cellular connections and Touch ID on both the iPhone 6 and iPhone 6 Plus, making almost as many headlines as “bendgate.”
Other users have also complained about poor battery life, crashes, and other instabilities — particularly on older devices like the iPhone 4s — after upgrading to iOS 8.
With iOS 7 and earlier releases no longer being signed by Apple, users will have to upgrade to iOS 8 at some point. We can also expect to see these numbers climb as other incremental updates that fix the teething troubles mentioned above are rolled out to users.