Most folks would take the failure of a Kickstarter campaign as a sign to move on to other things, but not TicToc Games. The former WayForward Technologies developers took all the lessons learned from their first failure with Adventures of Pip, refocused their gameplay and marketing strategy, and walked away with a successful second campaign that pulled in nearly twice the money it did before at $65,000.
How did they do this? Well, naturally, most of the fans from the first time through showed up again, meaning that they alone covered about half of the $40,000 goal in less than two days. TicToc Games also lowered the goal to a much smarter figure, down from the $90,000 they were asking for before, but in return, promised only to focus on the Wii U and PC versions on the base level. This decision was a little risky because it threatened to shut out builds for the Xbox One and PlayStation 4, but luckily, fan enthusiasm held through to secure them a release in the stretch goals as well.
The added 15 days Kickstarter allowed certainly helped as well.
From there, TicToc took advantage of better timing thanks to summer conventions, other shows, and the rising popularity of Twitch. Adventures of Pip was in the news far more this time around than before, and it obviously helped out in the end. TicToc Games’ excellent platformer is finally going to be happening, so congratulations to all those involved.
Hopefully, these guys will be able to carry over their experience at WayForward and make a wonderful game using it, just like those other guys from WayForward did.
On a personal note, I broke my pledge to stay away from Kickstarter to support Adventures of Pip. For one reason, I enjoyed watching the team make observations and run a much more successful campaign the second time around. People who can move on from their mistakes, rather than sit back and make excuses, deserve to be rewarded. Plus, it just looks like a big ole’ bucket of fun to play. I can’t wait!
I hope it’s soon, though, because I am done with Kickstarter until I start getting some of these games.