With a recent update to the Steam client from Valve, members can become Curators. Curators essentially share game recommendations to anyone following them, and the folks that make up the Curator pile range from game studios to YouTube personalities and whole gaming sites.
Valve just updated its terms and conditions for these Curators, and they’re now required to indicate when a curated game has been sponsored. If they’ve been paid by a company to feature a game on their list, they are now legally bound by Valve to indicate that payment for such a listing was received.
Here’s how that bit reads in the terms and conditions directly:
If you’ve accepted money or other compensation for making a product review or for posting a recommendation, you must disclose this fact in your recommendation…
It seems obvious, right? Curators should absolutely disclose when they’ve received money to share games. Still disclosure is a good thing, so hopefully this leads to more transparency in the freshly created discovery system.