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Vogue Details Jony Ive’s Work on Apple Watch

by Todd Haselton | October 1, 2014October 1, 2014 8:00 am PDT


The Apple Watch is currently set to launch sometime next year, perhaps a bit later than originally expected. Before Apple introduced the Apple Watch at an event in San Francisco in early September, however, Vogue had a chance to sit down with its designer, Apple’s Jony Ive, to discuss the project and for an early sneak peek at the device. Vogue‘s profile, which you can read in the source below, touches on some of what Ive focused on most with the Apple Watch.

Ive wanted to develop something personal and to push the timepiece industry into the connected age. In the article, Vogue discusses his attention to detail, all the way down to the heartbeats one user can send to another, and his pride at the small “click” noise the watch makes when it’s connected to its band. While Ive and the Apple Watch team no doubt spent a lot of time on the software for the smartwatch, the Vogue article focuses on what seems trivial: the smaller, more intimate parts of a watch that users will interact with daily. The hardware, the look and the design of a watch that Apple hopes will be as successful as industry-changing products like the iPad and iPhone.

It’s a compelling read that takes us into Ive’s design studio, discusses his social life and his work/life balance, including how he interacts with his kids. Our favorite part is this quote, which made us chuckle:

Indeed, the design team is said to have followed an unwritten rule to move away from their work whenever the famously brusque Jobs entered the studio and turn up the volume so as to make his criticisms less audible, less likely to throw them off course.

You can read the full Vogue profile in the source below.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...