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Apple’s New iPad Air is Expected to be Available in Gold

iPad Air Landscape Lockscreen

Apple’s second-generation iPad Air will be the Cupertino company’s first tablet that will be offered in gold, according to “people familiar with the plans.” The device is expected to be announced later this month, alongside a refreshed iPad mini.

“New versions of the company’s 9.7-inch iPads, anticipated to be unveiled this month, will include gold as a choice of color for the rear metal cover, adding to the silver and gray available for the lighter iPad Air,” Bloomberg reports, citing sources who asked not to be identified.

These are the same color options Apple provides for its flagship iPhone lineup — including the new iPhone 6 and iPhone 6 Plus. Gold made its debut with the iPhone 5s last September, and it was immensely popular at the time, with this color by far the most difficult to obtain for the first few months.

Despite its initial success, iPad sales have declined over the past two quarters. The device made $5 billion in 2010 when it was first introduced, and that figure quickly soared to $30 billion in 2012. Last year, however, it rose just $2 billion to $32 billion.

It seems the vast majority of consumers are happy to hold onto their iPads for several years, rather than upgrading them every 12 to 24 months like they do their smartphone. Adding a new color option could give existing iPad users another reason to upgrade to the latest models.

Apple’s new tablets are also expected to come with Touch ID, the company’s latest A8 processor, and improved cameras, but Bloomberg says we’ll need to wait until 2015 for rumored 12.9-inch model. Fans can expect the iPad Air 2 and iPad mini 3 to go on sale before the end of the month — though we’re still waiting for Apple to officially announce its iPad press event.

Bloomberg

Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...

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