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BlackBerry to Launch At Least One “Unconventional” Device Per Year

by Jacob Kleinman | September 29, 2014September 29, 2014 7:00 pm PDT

BlackBerry Passport-15

The BlackBerry Passport definitely isn’t a run-of-the-mill smartphone. The Canadian company took some big chances with its new handset, and it looks like that may have already paid off. Now BlackBerry says it plans to release at least one new “unconventional device” per year.

Speaking to Reuters, BlackBerry device chief Ron Louks said the company plans to take even more risks moving forward. That means following up the Passport with at least one exciting new gadget in 2015. “When it comes to design and being a little bit disruptive, we want that wow factor,” he said. “Not all of the products will have it, but we definitely have opportunities.”

There’s no word on when BlackBerry’s next unconventional device will launch, though according to CEO John Chen the company hopes to show off some new products early next year at Mobile World Congress in February. Carriers are also apparently already fascinated with early previews of the new phone. Chen hinted at a second-generation Passport, though MWC 2015 seems too soon to push out an updated version of the new phone. He also confirmed that the upcoming BlackBerry Classic will hit the market later this year, except that’s probably more on the conventional side of the fence.

We’re curious to see what BlackBerry has planned next. The Passport definitely took us by surprise when it was first announced, and we can’t help but wonder what else the company has up its sleeve.

Reuters

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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