For a while it looked like Google and YouTube were going to swoop in and acquire Twitch but, ultimately, at the end of August Amazon officially announced its intentions to acquire the live-streaming video game service. Amazon coughed up $1.1 billion for Twitch and filed paperwork with the SEC recently that confirms it closed its acquisition of Twitch yesterday, Sept. 25.
At the time the acquisition was announced, Twitch said it agreed to sell to Amazon because CEO Jeff Bezos and the firm “believe in our community, they share our values and long-term vision, and they want to help get us there faster.” Twitch has remained unchanged so far, but we still don’t know what the long-term visions for Twitch really are, particularly for Amazon. Will the online retailer pepper it with ads to buy products directly from its online marketplace? Seems plausible.
Twitch CEO Emitt Shear said the ultimate goal is to expand the platform and to do more for the Twitch community. And that community is only increasing in size. In July, Twitch had 55 million unique visitors and 15 billion minutes of viewed content; it’s home to not only live gaming broadcasters, but live concerns, huge gaming tournaments and more. In fact, TechnoBuffalo is now on Twitch, and we would love if you came over and joined us for one of our frequent livestreams.