In May, Twitter and Amazon announced a new partnership in which Twitter users could add items mentioned on Twitter directly to their Amazon shopping cart. All a user had to do was reply to a Tweet with the hashtag phrase “#AmazonCart.” Today the two announced a similar feature called Amazon Wishlist.
If you’re following a brand you like, for example, and the company tweets out information on a product, you can simply reply to that brand with #AmazonWishList to add whatever was mentioned is added to your Amazon.com wishlist. All you have to do to get started is visit www.amazon.com/social and configure your account to sync with Twitter. The online retailer hopes that Twitter users take advantage of #AmazonWishList as we approach the busy holiday season.
It might seem relatively minor on the surface, but it’s a brand new way that users can interact with Twitter while also shopping and adding items to their Amazon Wishlist and Amazon Cart. Twitter has been extensively testing ways to link itself with retailers and also recently partnered with Gumroad, Fancy, Musictoday, Stripe and others on a new “Buy now” button that exists in Twitter. How long until we see an Amazon Buy now button?