Samsung, seemingly intimidated by the success of Apple’s new iPhones, has apparently pushed up the release of its Galaxy Note 4, which was announced earlier this month. Instead of October, the device should be available in Korea starting Sept. 26.
“The positive reaction from consumers to those two Apple devices prompted us to launch the Note 4 earlier than previously scheduled,” one Samsung exec said during a meeting, The Korea Times reported. “Samsung will be aggressive in promoting the Note 4 as it’s true that we are being challenged and pressured amid a difficult situation.”
Earlier this week, Apple CEO Tim Cook said the company’s recent iPhone launch was its most successful ever, topping 10 million units sold. One thing Apple typically nails is working the supply chain so devices are available shortly after launch. Samsung, on the other hand, will usually unveil a device and not release it for a month a longer, and it seems that approach has come back to haunt the Korean company.
Samsung currently hopes to sell 15 million Note 4 units in the first month it’s on the market, The Korea Times said, but the company might be re-thinking its projections following the iPhone 6 launch. The Note 4 is expected to be available in the U.S. on Oct. 17 and we wonder if that launch date will be moved forward as well.