Yesterday we covered a report that suggested Apple has plans to sunset the Beats Music brand for something different. The company will apparently hold on to its streaming capabilities but has reportedly moved engineers off of the existing Beats Music team onto a new project. It’s possible this is an entire new streaming music application, hopefully one that maintains the human-curated playlists and unlimited subscription package, but we don’t know anything about it yet.
Today, Re/Code said that it spoke with an “industry scuttlebutt,” who offered a guess that Apple might try to time the launch of its new service with the Grammy Awards on February 8. Remember, it’s guess at this point, but the timing does make a bit of sense. For one, Apple has an icon for a yet un-launched application that appears on press materials for the Apple Watch, which you can see in our coverage yesterday. That device is due out sometime in early 2015 and, presumably, will offer some sort of integration with Apple’s new streaming music service that will ship with a new name instead of “Beats Music.”
All we know right now is what Apple has said publicly: that it has no plans to actually shut down Beats Music but there’s possibility it may instead change its name. Also, keep in mind that Apple CEO Tim Cook told Charlie Rose on PBS that he was so excited about the content inside Beats Music that he couldn’t sleep. If he’s taking engineers off the team to build something even better, then we might have something very exciting to look forward to early next year.