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Toshiba to Cut 900 Jobs in PC Business Restructuring Move

by Todd Haselton | September 18, 2014September 18, 2014 9:00 pm PST

CES 2014-Toshiba

Sony recently sold off its VAIO PC business and it isn’t the only one struggling. Toshiba on Thursday announced its own plans to restructure its PC segment and, along with it, a round of layoffs.

Toshiba said it plans to refocus on business-to-business (B2B) sales, which it said is still profitable, and to mitigate risks it has been taking in the business-to-consumer (B2C) markets. Its plan is to expand its B2B offering to include more than 50 percent of all Toshiba sales during the 2016 fiscal year. “In the B2C market, Toshiba will transition from the current business model, which is volatile and over-dependent on sales scale and volume, withdraw from unprofitable markets, and optimize sales bases in low profit countries and regions,” the company said in a statement Thursday.

The restructuring means layoffs for 900 of Toshiba’s employees around the world, though Toshiba said the cuts will come “within this fiscal year” and apparently not immediately. That figure represents “more than 20 percent of the PC business headcount excluding manufacturing,” Toshiba said.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...