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Destiny Pulls in $500 Million in A Single Day, Biggest New Franchise Launch Ever

by Ron Duwell | September 11, 2014September 11, 2014 6:00 am PST

Destiny (2)

Remember back in May when Activision said it sunk half a billion dollars into developing and marketing Destiny to make sure it was the biggest new franchise launch of all time? Many, like yours truly, thought it was another case in the recurring trend of video game budgets gone wild. Destiny would have to ship a ton of copies to make up for that cost, and we’ve seen plenty fail to do so over the years.

Well, turns out the joke is on us, because Activision has already pulled back in the $500 million… in a single day. No solid figures have been released on Destiny‘s performance just yet, but Activision has announced that the game has hit its mark after just the first day of being available to the public.

“Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny,” said Bobby Kotick, CEO of Activision Blizzard.

This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world. The success of Destiny, along with the recent introduction of Blizzard Entertainment’s Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up.

But… but… Mega Man X4 is now available on PSN too, guys! That’s still fun right? I mean, “What am I fighting fooorrrrr?!” and all, yeah?

At any rate, I’m glad that a AAA release like Destiny, which appears to have some actual genuine creativity behind it, can take this title and not something cynical or dishonest like a few other hyped hits from earlier this year.

I’m also glad that it turned out better for Activision than Silicon Knights’ similarly titled X-Men: Destiny did. Ugh, what a steaming pile…

Polygon

Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...

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