Interesting figures today from the NPD Group, and it doesn’t have to do with console sales. The research firm suggests that 37 percent of Americans now prefer to play games on PCs thanks to the ease of digital distribution. That’s not to surprising as the new consoles start to find their footing in American homes.
However, the startling figure is the number of gamers who now prefer to wait for a game to drop in price through a sale rather than buy it right off the digital shelves.
NPD analyst Liam Callahan reports “half of PC gamers who play digital and/or physical games on the computer are expecting there to always be a sale right around the corner,” and a total of 46 percent of respondents claim to have visited a digital distribution site within the last year.
6,225 people were interviewed for the report with 51 percent male and 49 percent female representation. The report also classified people into groups of how many hours they play games, and males mostly made up the 5+ gaming hours a week “core” group and females mostly made up the “casual” group. 2,312 of the interviewed people were classified as PC gamers, and the average age among them was 38 with an annual income of $69 thousand a year.
Interesting figures, especially with the financial standings of the PC gamers in relation to those waiting for sales. That is a figure my household roughly pulls in, and thanks to saving for rent, retirement, hypothetical children, and foreign vacations, I too fall into the category of always waiting for sales. As an adult with more responsibilities and growing interests outside of games, the time I wait is a sacrifice I am willing to make for the money I save not paying full price.
It doesn’t mean I don’t value video games. It just means I am a responsible adult who knows when to say “no” until I feel comfortable saying “yes.”