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Microsoft May Ditch the Nokia Brand Later This Year

by Jacob Kleinman | September 10, 2014September 10, 2014 6:00 pm PST

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It hasn’t even been a year since Microsoft bought Nokia’s mobile business, but it looks like the Finnish company’s branding may already be falling by the wayside. A new Microsoft leak reveals the software giant’s plan to ditch Nokia branding when it launches the next generation of Lumia devices. The report comes from Geek on Gadgets, though The Verge says it can also confirm these rumors.

Microsoft is already starting to downplay the Nokia name as it transitions to the next generation of smartphones. In fact, the same document apparently reveals that future Lumia devices will also ditch the Windows Phone brand in favor of a streamlined Windows logo. The news lines up with earlier reports that the next version of Microsoft’s operating system could further blur the lines between desktop and mobile devices.

Microsoft released two new mid-range smartphones earlier this month at IFA in Berlin, but we’re still waiting to see the company announce a new high-end handset in time for the holidays. The software giant is also expected to offer a first look at the next version of Windows later this month. Hopefully it won’t be long before we get a clear sense of Microsoft’s mobile strategy moving forward.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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