Facebook is reportedly testing out a new “Mission Impossible” feature that will self-destruct status updates after they’re posted. A handful of users noticed that there’s a new option that allows you to choose a period of time before their posts expire; time varies from as little as one hour on up to seven days. Not sure what the purpose would be for the average user, but brands might find the feature helpful fur giveaways and promotions.
The social network has hinted before it was testing the feature for iOS, but it appears as though it’s slowly expanding to the end user. It isn’t clear if the expiration feature will stick, and whether it applies to all posts, but experimentation is pretty common around Facebook’s campus, so it’s no surprise to see it being tested out in the wild. Maybe this is another way for Facebook to take on Snapchat.
We’ll have to wait and see if Facebook rolls this out on a wider scale. I can see this being aimed more toward brands and news outlets, but perhaps the typical user will find some uses out of this if/when it becomes available. If anything, it gives it a cool Mission Impossible vibe, so there’s that.