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Tim Cook Memo to Employees: “Incredible Day for Apple”

by Todd Haselton | September 9, 2014September 9, 2014 6:15 pm PDT

Apple iPhone Event 2014 -- Apple Watch Tim Cook Reaction 2

Tim Cook on Tuesday sent out a memo to employees highlighting the work each one put in to developing Apple’s new products that were introduced today, including the iPhone 6, the iPhone 6 Plus, new mobile payment options in the form of Apple Pay, the Apple Watch and more. Tim Cook also offered a congratulations to all of his employees and said he hopes each is “as excited as I am about this new chapter in Apple’s story.” Here’s a look at the full letter from Tim Cook, as obtained by 9to5Mac:

It’s an incredible day for Apple.

We’ve just wrapped up an exciting event at the Flint Center here in Cupertino, where we announced two extraordinary new iPhones — iPhone 6 and iPhone 6 Plus — which are the biggest advancements in iPhone history. Our customers won’t believe the amazing performance from our new A8 chip and the stunning 4.7-inch and 5.5-inch Retina HD displays. These are the thinnest iPhones ever, delivering those bigger displays in a dramatic new design.

We also introduced Apple Pay, a whole new category of service that makes paying at the cashier or online easier, more secure and more private. It’s another example of how hard we work to solve complex problems and make them simple for our users.

And of course, we unveiled our most personal device ever with Apple Watch. This is a product which will change what people expect from wearable technology. Apple Watch lets you connect and communicate in a more intimate way, featuring a revolutionary user interface for an exquisitely crafted product that people will love to wear. It also includes comprehensive health and fitness apps that can help people lead healthier lives. You’re going to hear a lot more about Apple Watch and what it can do in the months to come.

A day like today reminds us what sets Apple apart from any other company on earth. We bring together the best hardware, software and services to create a seamless and intuitive user experience. Our products enrich people’s lives, which is something rare and special.

Congratulations to all of you who worked so hard to deliver these amazing innovations for our customers. I hope you are as excited as I am about this new chapter in Apple’s story.



Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...