All that Twitter advertising now has another purpose: the social network is now allowing users to purchase products directly through the service. The company on Monday said it’s testing a new “Buy” option from its partners that will allow users to directly purchase a certain product through a Tweet. If, for example, Vans advertised some cool new fall-inspired Classics design, you’d be able to purchase them right then and there.
Twitter has been pretty up front and open about this new initiative, and so far the buy option is only available to a small percentage of U.S. users. The social network says the initiative is to benefit users—sure thing, Twitter!
“Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales,” Twitter said.
Early partners include Fancy, Gumroad, Musictoday and Stripe. Twitter said more partners are on the way. The new method, as you’d imagine, is super easy, and only requires a few taps. All that’s required of you is to enter your shipping and payment information, and that’s it. The easier for Twitter and the seller, the better.
There are a number of other partners who you’ll be able to purchase products from in the coming weeks, including The Home Depot, Burberry, Pharrell and more.