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Netflix Experiments With Shorter Clips to Watch on Your Phone

by Jacob Kleinman | September 7, 2014September 7, 2014 6:00 am PST

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There’s a decent chance you have the Netflix app saved somewhere on your phone, but how often do you actually use it? The video-streaming giant may dominate when it comes to 30-minute-long TV shows and 2-hour movies, but it doesn’t have much to offer for anyone looking for five to 10 minutes of entertainment on a mobile device. That may change though, as the company experiments with offering shorter clips targeted specifically at your smartphone.

Netflix recently revealed its plans to serve up short scenes from its library of movies, shows and comedy specials. The idea is still taking form, but one concept the company is considering features new section in the Netflix mobile app titled “Have five minutes.” As you can probably guess, everything on the list is around five minutes long.

For now this is just an experiment, though Netflix acknowledges that it needs to do something to satisfy the increasing number of people who come to the service from a smartphone. The company says it plans to relaunch its mobile app later this year, so it may not be much longer before you’re watching short Netflix clips from your phone.

Gigaom

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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