That HTC smartwatch we thought was on the way is actually not coming at all. According to Pocket-Lint, the company has decided to can the project because of rising costs and a lack of “wow factor.” There’s still a chance we could see something hit the market as the smartwatch market matures, but it sounds like things are on indefinite hold.
As of now, the margin of differentiation (at least for Android Wear devices), is on the shoulders of design. That crown is being juggled back and forth between the G Watch R and Motorola’s Moto 360, which you can now purchase for $249.99. HTC apparently didn’t see an opportunity to stand out, and instead decided to focus its efforts elsewhere. Or maybe the company just decided it wants to see how this whole smartwatch thing plays out.
HTC’s smartwatch was reportedly going to be a re-imagining of the Qualcomm Toq, which used a Mirasol display for better readability in broad daylight. We may never know what HTC had planned, but consumers will certainly have no shortage of smartwatch options in the coming months.