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Isis Wallet Officially Rebrands Itself as Softcard

by Brandon Russell | September 3, 2014

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Isis Wallet, not to be confused with the terrorist group ISIS, has officially been rebranded Softcard. The mobile payment system initially announced the move back in July in an effort to avoid confusion and negative association. Softcard CEO, Michael Abbott, said the name reflects the platforms “inherent simplicity,” and is setup to be a new category defining name.

Our search for a new name has been rooted in our founding vision: to use the power of the mobile phone to help consumers find a safer and better way to shop, pay and save. But we also wanted a name and visual identity that had the power, flexibility, and complicity to define our category.

Abbott said Isis Wallet users can operate as normal; an update is slated to hit in the next few weeks, which will reflect the company’s new name and approach. “Because we’ve chosen to move swiftly, small traces of Isis will be visible for a short time.”

Softcard’s new logo is what you see above; in the meantime, don’t be alarmed if you see any changes in the coming weeks. Additional details we’ll be available soon.

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Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...