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New Microsoft’s Ad Paints Apple’s Siri As A Jealous Girl

by Brandon Russell | September 2, 2014September 2, 2014 8:00 pm PST

Windows Phone 8.1 has a pretty new face to flaunt, and Microsoft is making sure to point that out in a new commercial targeted at Apple fans. The new ad pits Apple’s Siri against Microsoft’s Cortana, and at the same time pokes fun at those who obsess over the design of the iPhone 5s. The commercial ultimately devolves into a jealous girl fight, painting Siri as resentful toward Microsoft’s new assistant (who sounds infinitely better and more natural in the ad).

This type of comparison isn’t new for Microsoft, as the company has used Siri a number of times to highlight the software’s shortcomings. The ad is also used to show off the recently announced HTC One (M8) for Windows, which Cortana points out is all aluminum and features front-facing speakers.

Is something like the M8 enough to get you to jump over to Windows Phone? Maybe wait and make your decision when Apple’s iPhone 6 is announced next week.

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Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...

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