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Asus ZenWatch is the Company’s First Android Wear Device

by Jacob Kleinman | August 27, 2014August 27, 2014 12:30 pm PST

Asus has spent the past few weeks teasing its upcoming smartwatch, and today a new video from the company offered the best look yet at the mysterious Android Wear device. In a quick 30-second promo, Asus offers a few glimpses at the device and reveals its new smartwatch name. Say hello to the ZenWatch.

The new video offers the closest look yet at the upcoming smartwatch, which appears to feature some super-thin bezels and a square display with rounded edges. We don’t actually see the screen turned on though, so it’s possible the actual display could be smaller than it appears in this teaser. Overall it looks like a pretty sleek device. The big question remains how much Asus will charge for the ZenWatch, with earlier reports claiming the company could undercut its competition by charging between $99 and $149.

The Zen brand is one of the company’s strongest thanks to a recent lineup of ZenFone handsets and ZenBook laptops. Asus may not sell a ton of smartphones here in the U.S., but the Taiwan-based company has a larger market share in Asia where it’s likely to push the ZenWatch hardest. Even so we’re expecting a big push from Asus next week at IFA, where the firm is set to officially unveil the new smartwatch during the IFA tradeshow in Berlin.

Asus (YouTube)

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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