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Alleged iPhone 6 Production Snag Said To Have “No Impact” on Sales

by Todd Haselton | August 25, 2014August 25, 2014 8:00 am PST

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Last week, Reuters published a report suggesting that Apple hit a huge snag in its supply chain. Apparently, the company realized that the backlight in the display setup it had constructed wasn’t bright enough for its standards. This forced Apple to make tweaks to the design at the very last minute and halted production. iPhone 6 manufacturing is now reportedly working full-steam ahead in order to try to catch up to the delay, though Reuters surmised it could lead to shortages at launch.

One analyst with JP Morgan recently said that shouldn’t have an adverse affect on iPhone 6 sales. “This sounds like a typical late-in-the-game supply chain story that turns out to have no impact on launch dates or devices sales,” JP Morgan analyst Rod Hall said in a recent note published by AppleInsider. “We believe that initial supply could be slowed somewhat if there is any truth to this but we doubt that iPhone unit volumes in the fall are likely to be impacted.” Apple had a hard time keeping the iPhone 5s in stock last year; it was frequently out of stock around the nation, and yet the company was still able to set sales records during the first weekend the device was on sale.

Keep in mind that, even without supply available, Apple can still sell units and then ship them at a later date. Additionally, sales through channel partners like carriers and retail outlets also help bolster its numbers. The iPhone 6 is expected to debut on Sept. 9 but right now we don’t know if Apple is also going to announce the larger 5.5-inch iPhone 6L or iPhone Air, which is rumored to be facing its own delays.

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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