Old videos lying dormant on your phone can now be uploaded to Vine. In an update to iOS on Wednesday, the app introduced the oft-requested feature, giving users the freedom to pretty much share any video they’ve recorded. Users were previously limited to filming videos directly through Vine.
With the ability to use videos that were previously recorded, the update could open up a whole slew of new opportunities for users. Although there are some incredibly creative videos on the platform already, uploading videos directly from the phone storage could allow users to film more heavily produced content. If anything, perhaps it will give users the opportunity to film videos with a higher quality camera, edit it with professional software, and then upload them to Vine.
Vine says the endgame is to drive more traffic to the company’s site. As of now, more than 100 million people watch Vine videos online each month, though the company obviously sees more opportunity for growth. Vines can be embedded on other sites, which means even those without accounts can watch the six-second videos; the company also redesigned its website in May, making it easier to browse and search.
The inability to upload old footage from a phone seemed like a huge opportunity lost for Vine, but the company finally wised up. I would expect many more videos to start hitting Vine over the coming days with the familiar #TBT (Throwback Thursday) hashtag attached.
The update is available for iOS now, with a similar update expected to be available for Android soon.