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Sony Doesn’t Understand Why the PlayStation 4 is Selling

by Joey Davidson | August 20, 2014August 20, 2014 12:45 pm PST

Even with 10 million systems already sold through to consumers, the maker of the PlayStation 4 isn’t quite sure why the console is doing so well.

Shuhei Yoshida took his exuberant ignorance to press and peers during Gamescom 2014 last week. The Sony Worldwide Studios head owns up to the fact that they don’t completely understand the machine’s success. Here he is with Eurogamer.

“We are so happy. But I for one am a bit nervous because we do not completely understand what’s happening. You need to understand why your products are selling well so you can plan for the future, right?”

Yoshida’s spot on in that last regard. Sony needs to know what’s been bringing its success so that it can continue it.

“I’m asking marketing people to tell us why. They’ve been to people who already purchased, and some of the early data was amazing in terms of the number of people who didn’t used to own PS3 have already purchased PS4.”

Well, I’ll tell you why I think the PS4 is doing so well, Mr. Yoshida. It’s a combination of exceptional marketing and pricing. Sony expertly vilified the Xbox One at E3 during 2013. It turned Microsoft into the enemy with a few quick jabs and videos. Then, it released a stronger console with a smaller price tag by skipping the camera.

That buzz, while lessened, hasn’t entirely worn off. Sony’s reaping the benefits of an expertly executed marketing campaign.

“…we want to understand who are these consumers who we do not necessarily consider core gamers, who are purchasing PS4 and why they are doing it and what they are doing with PS4, so we can create a bit more of a positive future, rather than saying, wow, we have sold to every single core gamer.”

The future’s looking bright for the PS4, and I hope that leads to some great gaming experiences down the line. Though, I want that from all my platforms.

Why do you think the PS4’s been so successful so far?

Eurogamer

Joey Davidson

Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...

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