Snapchat is attractive because people can share pictures and video that vanish within seconds. I use it daily—it’s a fun and silly way to communicate with friends and family. But the platform might grow up a little as it evolves into a source for news.
The Wall Street Journal reports that Snapchat has been holding discussions with media companies and advertisers about a new service known as “Snapchat Discovery.” The service would essentially show newsy content, along with ads and marketing materials. Users would be able to watch video clips, read daily editions of publications, and more, working exactly as Snapchat does now, only showing content when a user holds their finger down on their phone’s screen.
Ostensibly this content would be built around Snapchat’s Story feature, which allows followers to view snaps an unlimited number of times for 24 hours.
Snapchat’s new Discovery feature isn’t set to launch until November, so the app as we know and love will remain unchanged until then. It’s unclear how Snapchat Discovery will be integrated into the existing app, or if the company will introduce a standalone version. Given Snapchat’s outrageous popularity, it would be crazy for the company to release another app, but it’s not out of the realm of possibility.
We apparently won’t find out until November. Would you follow news and other brands, sort of like how companies have accounts on services like Instagram?