Last week Asus CEO Jerry Shen hinted that the company’s first Android Wear device could be headed to IFA 2014 next month in Berlin, and today it looks like the company has confirmed its plans with a tweet promoting the event. Asus doesn’t actually reveal the new smartwatch by name, but the company quoted Lebanese poet Khalil Gibran stating: “Time has been transformed and we have changed.” The faint outline of the watch face pretty much seals the deal.
— ASUS (@ASUS) August 19, 2014
Asus’ biggest advantage over the competition when it comes to Android Wear may be price. LG and Samsung both charge over $200 for their smartwatches and it looks like Motorola’s model could cost even more. Meanwhile, Asus is expected to charge between $99 and $149 for its device, though the company still says it doesn’t expect to see huge sales for its first generation smartwatch. That makes sense considering how limited Android Wear still is when it comes to apps and services, though a budget-friendly price could definitely help boost sales.
Otherwise the Asus smartwatch is a big mystery. Today’s teaser appears to show a square display similar to Samsung’s Gear Live with what looks like a metal frame around the edges. Shen claims the device will offer the best Android Wear design yet, so we’re curious to see the actual smartwatch at next month’s event
TechnoBuffalo will be covering IFA live from Berlin next month, so stay tuned for all the latest news and devices straight from the trade show floor.