Polaroid’s quirky little cube action camera, which we saw back at CES earlier this year, is finally available to purchase. The charming but rugged device is being aimed to undercut the more established action cam players in the game, such as GoPro and Sony. At $100, it’s certainly affordable, though its design suggests the device is something a toddler might use, not someone like Shaun White doing a backflip while drinking Mountain Dew.
That being said, the Polaroid Cube is respectable in its own right; it sports a 6-megapixel sensor for photos, a battery that’s rated to record up to 90 minutes of video, and a microSD slot that supports up to 32GB of additional storage. Meanwhile, the Cube is capable of shooting full 1080p HD video with its 124-degree wide-angle lens. That won’t upstage any of the more popular solutions available, though brand recognition and design might be what wins out.
When we played with the Polaroid Cube at CES, it was apparent just how durable these little guys are. Not that I attempted this, but I wouldn’t be surprised to see this survive a tumble down a flight of concrete stairs. The thing can easily fit in the palm of your hand, too, and is small enough to sit in a jacket pocket without anyone realizing it’s there. For on-the-go use, there are a handful of mounts to go along with it, such as a bike mount, tripod mount and even a waterproof case.
At $99, the Polaroid Cube might be a fun thing to play around with and not take so seriously. It might not be something you use while mountain biking down Mount Whitney, though it might make a fun companion at the beach or around town. You can get one now through Photojojo, along with the aforementioned mounts.