Are Nintendo and Level-5 sitting on the next big mobile franchise from Japan? The second game in Level 5’s popular “ghost collecting series” Yo-Kai Watch has sold more than 2 million copies in Japan after just a month of availability. Media Create puts the official count at 2,093,992 sales.
Level 5 created the Yo-Kai Watch series as a major competitor to the Pokemon franchise, using traditional Japanese ghosts as a model for the monsters rather than the off the wall designs of the more recent Pokemon games. In fact, the company even blasted its marketing campaign with clips of children claiming it was more fun than Nintendo’s popular “monster catching series.”
We still have yet to see a Yo-Kai Watch game get a release in America, but Level-5 has teased it. The company has become something of a powerhouse over the years with Professor Layton, Inazuma Eleven, and two major Dragon Quest games to its name. I still miss the more humble days of Dark Cloud franchise and Rogue Galaxy, though.
Could Yo-Kai Watch be a rival to Pokemon here in the States as well, or are the Japanese ghost designs to foreign and weird for young American viewers who won’t get the references?