With Beats now an official part of Apple’s impenetrable walled garden, the company wasted no time advertising the acquisition. Not only has Apple launched a site dedicated to Beats, the iPhone maker is pushing Beats Music to the top of its “Apps Made by Apple” list, which also includes apps such as Pages, Numbers, iPhoto, and more.
Apple has already begun prompting new iOS users to download Beats Music when they visit the App Store for the first time, and this latest move is meant to bring attention to what the subscription service has to offer. Apple threw down $3 billion into the surprise acquisition, and the company wants to make sure its new property is paraded around like a shiny new toy. It’s unclear how the two will work together in the future, but for now it seems as though Beats’ music service is top priority, especially considering it doesn’t necessarily have the largest following to begin with.
Beats Music is available as a free app in the App Store, though it requires a $9.99/month subscription to really unlock its full potential. With the final version of iOS 8 coming next month, will Beats Music become a pre-installed app? That’s not out of the realm of possibility. For now, get used to the app showing up in a lot of corners around the Apple universe.