Back in June rumors of an Asus smartwatch began to surface, suggesting the company was working on an Android Wear device of its own that could be significantly cheaper than alternatives from LG, Samsung and Motorola. Now the company’s CEO has apparently confirmed the news, adding that the device could debut early next month at IFA in Berlin with a nicer design than the competition.
Focus Taiwan reports that Asus CEO Jerry Shen broke the news during an investor’s conference on Tuesday. He didn’t offer any details on the device itself, but claims Google has already approved the new smartwatch. If the Asus watch does debut at IFA it’s likely to come with a strong marketing push. Earlier reports suggest the device could cost as little as $99-$149, which may be a key selling point for the upcoming smartwatch.
Even so, Shen says he’s trying to be realistic about the wearables market, and doesn’t expect to see sales pick up until the second half of next year. On that note he says the company is already preparing its second generation smartwatch. We’re curious to see what Asus has in store, and hopefully a cheaper Android Wear device will bring more people onto the new platform to pave the way for better apps and services in the future.