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Windows 9 “Threshold” Marketing Materials Leak Out

by Jacob Kleinman | August 12, 2014August 12, 2014 4:00 pm PST

microsoft-windows-9-poster

The next big Windows update isn’t expected to arrive until just over a year from now, but a fresh leak from inside Microsoft offers a taste of what’s to come with the new operating system. Some internal marketing materials obtained by Re/code’s Kara Swisher include a poster for Windows 9 “Threshold,” though it doesn’t really offer any specific details.

Instead, the alleged Windows 9 poster promises “a deeply personally, universally human way of operating.” This might be our first look at the marketing push behind the new OS, which Microsoft notes isn’t just “another operating system.” There’s also the highlighted words “Do great things,” which sounds like a potential tagline for the software overhaul.

Based on recent rumors Windows 9 may focus on cleaning up after Windows 8 by getting rid of some of the software’s least popular features and finally bringing back the beloved Start menu. The rumored “Threshold” update is also expected to create some unity across all of Microsoft’s platforms though, including a simplified app store experience and a version of Cortana for desktop computers.

Windows 9 “Threshold” isn’t expected to launch until fall 2015, giving Microsoft plenty of time to finish up the new software and refine its marketing. It’s possible we’ll see an entirely different tagline surface in time to promote the company’s latest operating system, but don’t be surprised if you start seeing posters pop up a year from now with the order to “do great things.”

Re/code

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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