Imagine a world of pure panic where debris and natural elements are flung around you. A storm’s strong winds throw vehicles around as if they were toothpicks. Objects feel as though they can dislodge you and your friends from your haven. And while I say haven, you are hunkered down in nothing more than a sewer that is a moment away from being blown away all together.
That was how my Comic-Con experience started off. While exploring the floor of San Diego Comic-Con 2014, we ran into the folks marketing the film Into the Storm and were invited to experience the newly released film in an entirely unique way.
It was an action packed sequence of perfectly timed computer generated virtual reality environment, wind machine and rumble seats. Outside spectators may see two crazy individuals in a hamster cage, but for me it was a whole lot of action packed drama.
While I may not have had much exposure to the film prior this experience I soon gained an appreciation for the movie. I felt as though I was actually in the storm. I could look left and right and see the sides of the sewer pipe, behind me I could see and hear my frightened friends. While in front, I had a front row seat of the storm’s carnage. Frightening. That guy next to me? Yeah, he was way into it.
Immediately after the experience my mind was racing with practical applications for this use of VR in other entertainment offerings. We know Oculus can play video games, but think of being able to experience movies in similar fashion or even a live format setting, say news coverage. This technology is a huge game changer. Forget IMAX. It wouldn’t be too far of stretch to see some form of this technology as the premier movie experience, possibly even from the comfort of your living room.
Look for this Into the Storm experience to pop at various locations across the country and check out Into the Storm hitting theaters today.