Google and struggling bookseller Barnes & Noble have forged a unique partnership that will help the two companies take on Amazon. Together, Google and Barnes & Noble will offer same-day book delivery in some markets. Amazon already has its own same-day delivery service in several markets around the United States, and Google Shopping Express will help Barnes & Noble get its books in customer’s hands as quickly as possible.
“Many of our shoppers have told us that when they read a review of a book or get a recommendation from a friend, they want a really easy way to buy that book and start reading it tonight,” Google Shopping Express director Tom Fallows told The New York Times. “We think it’s a natural fit to create a great experience connecting shoppers with their town’s Barnes & Noble.” The delivery service is still very limited, however. Google and Barnes & Noble are offering same-day book delivery in the San Francisco Bay Area, Manhattan and West Los Angeles.
Barnes & Noble CEO Michael P. Huseby told The New York Times that the new initiative is currently just a test. With Amazon expanding similar services at a rapid rate, however, Barnes & Noble may have no choice but to continue to expand its offering.