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Google and Barnes & Noble Forge Partnership to Fight Amazon

by Todd Haselton | August 7, 2014August 7, 2014 7:00 am PST

Barnes & Noble store

Google and struggling bookseller Barnes & Noble have forged a unique partnership that will help the two companies take on Amazon. Together, Google and Barnes & Noble will offer same-day book delivery in some markets. Amazon already has its own same-day delivery service in several markets around the United States, and Google Shopping Express will help Barnes & Noble get its books in customer’s hands as quickly as possible.

“Many of our shoppers have told us that when they read a review of a book or get a recommendation from a friend, they want a really easy way to buy that book and start reading it tonight,” Google Shopping Express director  Tom Fallows told The New York Times. “We think it’s a natural fit to create a great experience connecting shoppers with their town’s Barnes & Noble.” The delivery service is still very limited, however. Google and Barnes & Noble are offering same-day book delivery in the San Francisco Bay Area, Manhattan and West Los Angeles. 

Barnes & Noble CEO Michael P. Huseby told The New York Times that the new initiative is currently just a test. With Amazon expanding similar services at a rapid rate, however, Barnes & Noble may have no choice but to continue to expand its offering.

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...