As the wearable technology market heats up we’re expecting most phone-makers to offer their own take on the smartwatch, but it looks like a few watch-makers are also trying their hand at the new product category. Swatch just announced plans for sensor-packed smartwatch, and Casio has plans to improve its Bluetooth-enabled G-Shock lineup. Now Timex is jumping into the market with a fresh take on wearable technology.
The company just announced the Timex Ironman One GPS+, a stand-alone smartwatch that uses AT&T data to work without support from a synced smartphone. The device is mainly targeted at fitness enthusiasts and offers exercise-tracking sensors, built-in GPS and music playback with 4GB of storage for your favorite songs. You can also send as SOS if you’re in trouble or get lost, use the GPS to send your location to friends and family with the “Find Me” button, or even receive and respond to text messages.
The smartwatch takes advantage of Qualcomm’s Mirasol touchscreen display, which was first introduced in the Qualcomm Toq. It’s easy to read outdoors even in direct sunlight, which is more than we can say for the most recent crop of Android Wear devices. The design does look rather bulky, but this device is meant for folks who are spending a lot of time swimming, biking, running and being generally outdoorsy.
The Timex Ironman One GPS+ launches this fall for $399.95 and comes with a year of free data from AT&T, though there’s no word on how much the carrier will charge after that. The device is also available for pre-order today.