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Sprint Appoints New CEO to Replace Hesse

by Todd Haselton | August 6, 2014August 6, 2014 8:00 am PST


News surfaced late last night that Sprint was gearing up to announce a new CEO on Wednesday and, indeed, that’s exactly what happened. The company announced early Wednesday morning that it is appointing Marcelo Claure as its new chief executive officer. Claure will replace Dan Hesse who has served as Sprint’s leader since December, 2007.

Claure is the founder and CEO of Brightstar, which is also a subsidiary of SoftBank, and will assume his position on August 11. “Marcelo is a successful entrepreneur who transformed a start-up into a global telecommunications company,” Sprint chairman Masayoshi Son said. “He has the management experience, passion and drive to create the strongest network and offer the best products and services in the wireless industry. While we continue to believe industry consolidation will enhance competitiveness and benefit customers, our focus moving forward will be on making Sprint the most successful carrier.”

Claure said his goal is to make Sprint the carrier of choice in the U.S., and he’ll attempt to do that by focusing on “competing aggressively” against other U.S. carriers.

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...