Sony will exit the eReader market soon, according to statements made by the firm recently that suggest it’s bowing out amid stiff competition from Amazon. The news following Sony’s decision earlier this year to jump ship from the U.S. eReader market, which officially took place beginning on March 20. At that time, Sony said that it was exiting the U.S. to turn its focus to smartphones and tablets.
Sony confirmed its decision to stop making new eReaders to BBC on Tuesday. “We do not have plans to develop a successor Reader model at this time,” a company spokesperson said. It’s likely the company will push remaining Sony Reader customers over to using the Kobo ecosystem, which as the BBC notes, is a move Sony also made when it departed the U.S. market. At that time, Sony also closed Reader Store accounts, which eliminated access to purchased content through Sony’s ecosystem that weren’t downloaded prior to April 30.
Amazon probably isn’t the only factor in Sony’s decision to stop building new Reader products. Thinner, lighter and more capable tablets now serve as compelling reading devices, particularly for magazines, thanks to their sharper and more colorful displays. The portability and better readability in direct sunlight are probably just two reasons why Amazon and Kobo are able to hang on, however.