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Advertisement Shut Down As Twitch’s Focus Shifts Entirely To Videogames

by Brandon Russell | August 5, 2014August 5, 2014 2:00 pm PST

E3 2014 Twitch logo

Sometimes the apprentice becomes the master, and in this case, Twitch has far eclipsed the stature of The video game streaming site, which was actually an offshoot of, has been the talk of the town since launching in 2011—to the point where Google might acquire the company for $1 billion.

“Twitch is now the focus of the company’s resources,” Twitch said on Tuesday. “We thank all of our broadcasters and viewers for 7 years of live video memories.”

Videogame streaming has become an immensely popular market over the past few years, which is why the spawn of Twitch happened in the first place. Data actually suggests Twitch has become one of the most trafficked sites on the Internet, behind only Netflix, Google and Apple. That says a lot—it beat out Hulu, Facebook, Amazon and others. No wonder Google is so interested.

There’s still no official word on Google’s rumored acquisition, but with being shuttered, the news could drop any day now. Along with’s closure, a Twitch rep said no layoffs are expected.


Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...