Yesterday we published the latest findings from research firm IDC, which found that both Samsung and Apple might have to worry a bit about other smartphone makers that, previously, hadn’t been as big of a threat. Lenovo and Huawei are climbing the ranks quickly, and now another firm has been named in the top 5, at least according to new stats from Strategy Analytics — which said that 295 million smartphone units were shipped in Q2.
So who is the new contender?
Xiaomi cracked the top five smartphone makers for the first time, the research firm found. Xiaomi is best known for its low-cost but solid quality Android smartphones, and it’s the company that Google’s former Android vice president Hugo Barra jumped ship for last September. The firm garnered a solid 5.1 percent market share during the second quarter, up from a 1.8 percent market share during the second quarter of last year, and shipped a total of 15.1 million smartphone units, Forbes said, citing Strategy Analytics.
“Xiaomi’s Android smartphone models are wildly popular in the Chinese market and it ships millions of them every quarter through its extensive online and operator channels,” Strategy Analytics’ Woody Oh told Forbes. Samsung, Apple, Huawei and Lenovo filled out the rest of the top five spots, in that order.
IDC said yesterday that LG was the fifth largest smartphone vendor in the world, so clearly the two firms are neck-and-neck. Samsung and Apple will no doubt need to address the new threat in China, and Apple is likely betting on its rumored 5.5-inch iPhone 6, while Samsung is rushing its Galaxy Note 4 out the door.
Will the two firms soon be forced to drop prices?