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Twitter Buys Madbits to Help Understand Images

by Jacob Kleinman | July 30, 2014July 30, 2014 12:00 pm PST

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In the past year Twitter has put a ton of emphasis on visual content. Today’s Twitter stream is full of photos, videos and evens GIFs. Now the company is trying to figure out how to analyze all that content with a little help from Madbits, a deep learning startup that Twitter quietly bought earlier this week.

Madbits announced the news on its website, offering a bit of insight into how the company can use its technology to help Twitter. The year-old startup is focused on analyzing images and figuring out their content without the help of tags. At Twitter, the same technology could be used to analyze and catalogue the site’s huge trove of images.

Down the line that could mean improved image search, better recommendations or maybe even an alternate picture-focused Twitter stream. It’s tough to say, and it’s unlikely we’ll ever get an official explanation for how the technology is being used. Still, for anyone who uses Twitter and loves sharing images this is good news.

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Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...